Platform fees

Compare app store fees: Apple, Google Play and more

Compare the cut on paid apps, in-app purchases and subscriptions. Developer account costs, reduced-rate programs and regional rules can change what you pay.

11 platforms

US / USD unless labelled

Last checked

Sources and dates

Apple App Store

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Developer cost
$99 per Apple Developer Program membership year; eligible organizations may qualify for a waiver. Source
Paid app fee
Standard App Store commission is 30%; transactions covered by Small Business, Video, Mini Apps, or News programs are 15%. Storefront-specific terms can differ. Source
In-app purchase fee
Standard IAP is 30% (15% eligible). Japan/Brazil: IAP 21% (10% eligible) plus 5% processing; alternative payments 21% (10% eligible), out-of-app offers 15% (10% eligible). Mainland China iOS/iPadOS from Mar 15, 2026: 25% standard, 12% eligible. Source
Subscription fee
Auto-renewing subscriptions are 30% in year one, then 15%; Small Business is 15% from the start. Japan/Brazil eligible renewals can use a 10% commission; Apple IAP adds 5% processing. Source
Availability
EU alternative marketplaces and Web Distribution incur a 5% Core Technology Commission from Oct 1, 2026 or the developer’s later acceptance of updated terms. Source

Google Play

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Developer cost
US$25 one-time Play Console registration fee; verification and account requirements apply. Source
Paid app fee
Until the new model reaches a region, the legacy schedule remains 15% on the first US$1M in annual earnings and 30% above that. Source
In-app purchase fee
New-model service fees for paid apps/games and nonrecurring purchases are 10–20% for new installs and 10–25% for existing installs, by tier/program. Subscriptions are 10%. Play Billing adds 5% in the US, UK, and EEA; external-link schedules differ by tier, with further program details forthcoming. Source
Subscription fee
Subscriptions are 10% under the new model, plus the billing fee where applicable; markets before rollout stay on the prior 15% subscription fee. Source
Availability
Android. Rollout: US/UK/EEA June 30, 2026; Australia/Japan September 30, 2026; South Korea December 31, 2026; rest of world September 30, 2027. The rollout date defines a new install. Source

Samsung Galaxy Store

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Developer cost
No sign-up or annual publishing fee. Source
Paid app fee
Samsung Checkout paid-app sales: Samsung receives 20% of net sales proceeds after customary tax and other deductions. Custom agreements can differ. Source
In-app purchase fee
Samsung Checkout in-app items: Samsung receives 20% of net sales proceeds after customary tax and other deductions. Source
Subscription fee
Subscription services: developer share is 85% of net sales proceeds, so Samsung’s share is 15%. Source
Availability
Galaxy Store distributes Android apps to Samsung Galaxy phones and tablets; seller publishing is managed in Seller Portal. Source

Huawei AppGallery

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Developer cost
No general AppGallery developer signup or annual listing price found in Huawei’s public developer and merchant terms; paid services may have separate charges. Source
Paid app fee
The currently linked public AppGallery agreement template (version dated June 30, 2020) lists paid-download commission at 20% for Education apps and 30% for Games and other listed categories. Taxes, channel deductions, and refunds are deducted first; seller-specific terms can differ. Source
In-app purchase fee
The same public template lists in-app digital content, including subscriptions, at 20% for Education apps, 50% for Games in mainland China, and 30% for Games elsewhere and other listed categories; deductions and seller terms can differ. Source
Subscription fee
Subscriptions are included in the agreement’s in-app purchase schedule: 20% Education, 50% mainland-China Games, and 30% other listed categories/markets. Confirm the current seller-specific agreement. Source
Availability
Android apps for Huawei devices; publishers choose supported regions. Paid sales require Huawei Merchant Service enrollment and an agreement. Source

Amazon Appstore (Fire OS and Vega OS)

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Developer cost
Developer account registration is free. Source
Paid app fee
Standard developer share is 70%. SBAP pays 80% on current-period SBAP Sales up to $1M when prior-year aggregate SBAP Sales are below $1M; associated developer accounts count toward eligibility. Standard share applies above the cap. Source
In-app purchase fee
Mobile/TV in-app products, including subscriptions, use the same 70% developer royalty (30% Amazon share); Movies & TV in-app products pay 80% (20% share). Eligible Small Business Accelerator developers receive 80% on applicable app revenue. Source
Subscription fee
Subscription in-app products use the standard 70% developer royalty (30% Amazon share), or 80% for eligible Small Business Accelerator developers. Movie/TV in-app products have a separate 80% royalty. Source
Availability
Amazon Appstore supports Fire OS and Vega OS. Amazon ended new distribution on its separate Android mobile-device store on August 20, 2025. Source

ONE store

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Developer cost
ONEstore’s public developer pages do not state a general signup or annual listing price. Source
Paid app fee
Published content fee is 20%; eligible SMEs and individual developers with monthly transaction volume at or below US$5,000 pay 10%. Paid-download terms are not itemized separately. Source
In-app purchase fee
ONEstore in-app purchases: 20%, or 10% for eligible developers at or below US$5,000 monthly volume. The published media-app fee is 6%; supported external payment is 5%. Source
Subscription fee
Published subscription fee is 10% (90:10 split). Supported external payment has a separate 5% fee. Source
Availability
Android. Flagship ONEstore is Korea-focused; ONE Global is separate, with expansion to 120+ countries planned. Source

RuStore

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Developer cost
RuStore states that publishing and hosting free or paid apps is free. Source
Paid app fee
Nonresident companies pay 15% on paid apps; additional Russian tax may be withheld when RuStore must act as tax agent. Source
In-app purchase fee
Nonresident companies pay 15% on in-app purchases; additional Russian tax may be withheld when RuStore must act as tax agent. Source
Subscription fee
Nonresident companies pay 15% on subscriptions; additional Russian tax may be withheld when RuStore must act as tax agent. Source
Availability
Android. Foreign-company monetization requires a request, moderator approval, and a signed additional agreement. Source

Aptoide

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Developer cost
Automated listing is free for eligible free apps already on Google Play and without IAP. Manual submission, ownership review, or an app with IAP requires an active Aptoide Connect subscription at US$69/€69 per year. Source
Paid app fee
Paid app downloads are not supported; Aptoide Connect accepts free base apps monetized through in-app products. Source
In-app purchase fee
IAP share by source: Android partner installs give 25% jointly to Aptoide/channel; D2C gives Aptoide 10%; iOS gives Aptoide 20%. Source
Subscription fee
Subscriptions use the same source-based Aptoide share as other in-app purchases; payment-provider fees are separate. Source
Availability
Android partner and D2C channels; iOS distribution is Aptoide in the EU and AppArena in Japan. Japan/Brazil external IAP must be reported to Apple and carries a separate 5% fee. Source

AltStore PAL

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Developer cost
Apple Developer Program membership is US$99 per year; developers host their own app packages, so hosting costs are separate. Source
Paid app fee
AltStore PAL charges 0% commission. Source
In-app purchase fee
Apple may charge a 5% Core Technology Commission on applicable Japan/Brazil distribution. Source
Subscription fee
EU alternative distribution has a 5% Apple Core Technology Commission from Oct 1, 2026 or the developer’s later acceptance of updated terms. Source
Availability
AltStore PAL is available in the EU, Japan, and Brazil. AltStore Classic is a separate worldwide sideloading option. Source

Epic Games Store for mobile

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Developer cost
US$100 submission fee per product plus local tax. It is nonrefundable but recouped in a payment after the product earns at least US$1,000 from Epic Store purchases and in-game purchases through Epic Payment Platform. Source
Paid app fee
Epic’s share is 0% up to US$1M revenue per title per calendar year, then 12%. PC and mobile revenue combine for the title; the threshold resets January 1. Source
In-app purchase fee
The 0%/12% schedule applies to titles using Epic’s payment system. Epic’s public schedule does not state a separate rate for transactions handled only by another provider. Source
Subscription fee
Epic publishes no separate mobile subscription rate; its public revenue schedule does not specify subscriptions as a distinct fee class. Source
Availability
Android worldwide except legally restricted markets; third-party iPhone/iPad listings are EU-only. Epic’s own iOS store app is also in Japan and Brazil. Source

Skich Store

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Developer cost
No public developer page lists an onboarding or annual listing fee. Source
Paid app fee
Developer commission is in the unreadable agreement; the 15% claim is unverified. Source
In-app purchase fee
In-app purchase rate is not verifiable from readable official terms. Source
Subscription fee
Subscription rate is not verifiable from readable official terms. Source
Availability
Android worldwide; iOS marketplace currently live in Europe. Developer inquiry and Skich’s Distribution Agreement are required. Source

Apple App Store

Apps and subscriptions

30%Standard
15%Small business

You keep 70% before other fees

Start
$99 a year
Subscriptions
15% after year 1
Regions
Some differ
+ 7 more rates
All Apple App Store rates
RateWhen
US and most regions
30%Standard commission
15%Small Business ProgramAlso Video, Mini Apps, and News
15%Subscriptions after year 130% in the first year
China
25%In-app, standardFrom 15 Mar 2026
12%In-app, eligible developersFrom 15 Mar 2026
Japan and Brazil
21%In-app, standard+ 5% payment processing
10%In-app, eligible developers+ 5% payment processing
15%Offers outside the app10% for eligible developers
EU
5%Other app marketplaces and webFrom 1 Oct 2026

US prices shown. China, Japan, Brazil, and the EU have their own rates.

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Sources

Google Play

Android apps and games

10–20%New installs
10%Subscriptions
Start
$25 once
Billing fee
+ 5% in US, UK, EEA
New rates
By region, until 2027
+ 5 more rates
All Google Play rates
RateWhen
US, UK, and EEA
10–20%Paid apps and in-app, new installsBy tier or program
10–25%Paid apps and in-app, existing installsBy tier or program
10%Subscriptions
+ 5%Google Play billing feeUS, UK, and EEA
Regions still on the old model
15%First $1M a year
30%Above $1M a year
15%Subscriptions

Rates depend on install date, tier, and region. The new model reached the US, UK, and EEA on 30 Jun 2026.

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Sources

Samsung Galaxy Store

Apps for Galaxy devices

20%Apps and in-app
15%Subscriptions

You keep 80% before other fees

Start
Free to publish
Charged on
Net sales, after tax
In-app items
20%
+ 1 more rate
All Samsung Galaxy Store rates
RateWhen
Samsung Checkout
20%Paid apps
20%In-app items
15%SubscriptionsYou keep 85%

Samsung takes its share from net sales, after tax. Custom deals can differ.

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Sources

Huawei AppGallery

Apps for Huawei devices

Seller-specific termsPublic template from 2020
20–50%2020 public terms
Start
No fee stated
Games in China
Up to 50%
Paid sales
Needs an agreement
+ 5 more rates
All Huawei AppGallery rates
RateWhen
2020 public agreement
20%Education apps, paid downloads
30%Games and other apps, paid downloads
20%Education apps, in-app
50%Games in mainland China, in-app
30%Games elsewhere and other apps, in-app

The only public rates are from a 2020 agreement. Ask Huawei for your current terms.

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Sources

Amazon Appstore (Fire OS and Vega OS)

Apps for Fire devices

30%Standard
20%Small business

You keep 70% before other fees

Start
Free
Subscriptions
Same as apps
Devices
Fire OS and Vega OS
+ 1 more rate
All Amazon Appstore (Fire OS and Vega OS) rates
RateWhen
Apps, in-app, and subscriptions
30%StandardYou keep 70%
20%Small Business AcceleratorPrior-year sales under $1M
20%Movies and TV in-app items

The lower 20% rate is for developers with under $1M in sales the year before.

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Sources

RuStore

Android apps in Russia

15%Companies outside Russia

You keep 85% before other fees

Start
Free to publish
Tax
Russian tax may apply
Selling
Needs approval
+ 2 more rates
All RuStore rates
RateWhen
Companies outside Russia
15%Paid apps
15%In-app purchases
15%Subscriptions

Rates are for companies outside Russia. Russian tax may also be taken.

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Sources

Aptoide

Alternative Android and iOS store

10–25%In-app, by install source
20%iOS
Start
$69/yr for some apps
Paid apps
Not offered
Payment fees
Extra
+ 2 more rates
All Aptoide rates
RateWhen
In-app purchases and subscriptions
25%Android partner installsShared with the partner
10%Android direct installs
20%iOS

Aptoide sells in-app items, not paid apps. Its share depends on where the app was installed.

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Sources

AltStore PAL

Alternative iPhone store

0%AltStore commission
5%Apple fee

You keep 100% before other fees

Start
$99/yr Apple membership
Hosting
You host the app
Regions
EU, Japan, Brazil
+ 1 more rate
All AltStore PAL rates
RateWhen
AltStore
0%Commission
Apple Core Technology Commission
5%EUFrom 1 Oct 2026
5%Japan and BrazilWhere it applies

AltStore takes nothing. Apple still charges its membership and a 5% fee in some regions.

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Sources

Epic Games Store for mobile

Mobile games

0%First $1M a year
12%Above $1M a year

You keep 100% before other fees

Start
$100 per game
Applies to
Epic payments
Subscriptions
No separate rate
All rates and sources
All Epic Games Store for mobile rates
RateWhen
Sales through Epic payments
0%First $1M per game a yearPC and mobile combined
12%Above $1M per game a year

The $1M limit counts PC and mobile sales of one game together and resets each January.

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Sources

Desktop apps

4 platformsHeadline fees: 15% to 30% (3 percentage rates)

Watch apps, watch faces, and device themes

4 platformsHeadline fees: 20% (1 percentage rate)

VR games and apps

4 platformsHeadline fees: 30% (1 percentage rate)