SaaS tools for revenue and customer decisions
Start with a monthly view of recurring revenue, retention, customer churn, margin, and acquisition cost. Each calculator explains what its result means and which figures it needs.
Tools
SaaS metrics calculator
Calculate one month's MRR growth and retention, with optional customer, cost, and cash metrics.
MRR calculator
Calculate MRR across monthly, quarterly, six-month, and annual subscription plans. See the monthly contribution of each plan.
ARR calculator
Calculate an ARR run rate from a known monthly recurring revenue total.
MRR waterfall calculator
See how new, expansion, reactivation, contraction, and churn change the balance from starting to ending MRR.
ARPU and ARPA calculator
See net revenue per active user over a reporting period, or monthly MRR per paying account at month end.
SaaS gross margin
Calculate gross profit and gross margin from one period's recognized revenue and a breakdown of delivery costs.
NRR calculator
Calculate the share of starting MRR retained by customers active when the month began, with gains and losses shown separately.
Customer churn calculator
Calculate the share of starting paying accounts no longer paying at the end of a reporting period.
Revenue churn calculator
Find what share of starting MRR was lost to cancellations and lower payments in a month.
Burn multiple calculator
See how much net cash was used for each unit of new ARR in one reporting period.
Customer acquisition cost
See what one new paying customer cost, and which costs you counted.
Customer lifetime value
Estimate one customer's gross profit if price, margin, and churn stay the same.
LTV to CAC
Compare lifetime gross profit with acquisition cost, and see payback in months.
CAC payback
See how many months of gross profit repay the cost of winning one customer.
Break-even MRR
See the recurring revenue and paying accounts that cover the costs you list.