How do you pick an ad network for your niche?
Find your niche in the table and see which networks sites like yours already run. Then narrow it down:
- Look past Google AdSense. It takes sites of any size, so it leads almost every niche. The second and third networks show which managed networks your niche favors.
- See which is easiest to join. The table names the easiest of the top three, with its traffic minimum.
- Open your niche's page, such as food or travel, to see every network its sites use and how big those sites are.
- Open a network's page and filter its sites by your niche. If sites your size run it, it's a realistic next step.
What does the table tell you?
Each row is one niche. Sites counts the sites we've sorted into it, and share of all sites is how big that niche is next to the others.
Top networks shows the share of the niche's sites that run each network. The grid below it shows the same shares for more networks at once, with darker cells for bigger shares.
Easiest of these to join is blank when none of the three publishes a traffic minimum. The network's page lists its other rules.
Each site sits in one niche: its main topic. Sites we couldn't place aren't counted on this page.
Why can a niche's shares add up to more than 100%?
Many sites run more than one ad network at the same time. Each share counts the sites that use that network, so one site can count toward several networks in the same niche.
Does a big share mean a network suits your niche?
It's a good sign, not proof. A big share shows the network accepts sites like yours and that they're still running it. But a share counts sites, not earnings, so check each network's requirements and pay on its own page before you apply.