200+ sites running Publisher Collective, plus its requirements, pay, and traffic stats
Publisher Collective is a monetization service and network that sells ads for its publishers. Each publisher signs its own representation agreement. It merged with Snigel in 2025, so we count sites that name Snigel in their ads.txt files here too. We list 216 sites that use Publisher Collective, and 216 are confirmed live from their own ads.txt files or ad code.
Sites using Publisher Collective
| site | niche | traffic | domain age | platform | ads managed by | checked |
|---|---|---|---|---|---|---|
| vimm.net | Gaming | top 10k | 27 yrs · 1999 | Not listed | Not listed | Oct 14 |
| 1001fonts.com | Tech | top 10k | 26 yrs · 1999 | Not listed | Publisher Collective | Oct 14 |
| windguru.cz | Outdoors | top 10k | 26 yrs · 2000 | Not listed | Publisher Collective | Oct 14 |
| last.fmLast.fm Limited | Not listed | top 10k | 24 yrs · 2002 | Not listed | Publisher Collective | Oct 14 |
| justwatch.com | Entertainment | top 10k | 23 yrs · 2003 | Not listed | Publisher Collective | Oct 20 |
| buchstaben.com | Education | top 10k | 23 yrs · 2003 | Not listed | Publisher Collective | Oct 14 |
| notebookcheck.netNotebookcheck Publishing GmbH | Not listed | top 10k | 20 yrs · 2006 | Not listed | Publisher Collective | Oct 19 |
| thewordfinder.com | Not listed | top 10k | 20 yrs · 2006 | Not listed | Publisher Collective | Oct 14 |
| purposegames.com | Education | top 10k | 20 yrs · 2006 | Not listed | Publisher Collective | Oct 14 |
| manualslib.comOmega Software LLC | Not listed | top 10k | 14 yrs · 2012 | Not listed | Not listed | Oct 19 |
What does Publisher Collective require and pay?
- revenue benchmarkdaily ad revenue; a guide, not the main rule
- About €300
- payment minimum
- €500
Joining
- Traffic
- About €300 daily revenue; 3 million monthly pageviews outside core genresThe FAQ says lower-revenue publishers may still be assessed for significant growth or high quality; this is not a universal floor
- Visitor location
- Works with publishers globally
- Content
- Unique, high-quality content and reputable trafficNo bots or fraudulent traffic; partner terms also prohibit specified content
- Must connect
- Add Publisher Collective JavaScript tags to the site
- Not public
- Google standing, approval time
The revenue and pageview bars aren't hard floors. Publisher Collective may still take a smaller site that's growing fast or has high-quality content.
You must own or have rights to your content, bring real traffic with no bots, and follow its terms. Apply through its publisher contact page, then sign an Advertising Representation Agreement. Once you're in, you add its JavaScript tags to your site.
Pay
- Revenue share
- Set individually in the Advertising Representation Agreement
- Pay day
- Paid after the advertiser pays; the partner terms set no fixed interval
- Minimum payout
- €500
- Paid by
- Bank transfer; GBP, EUR, or USD
How does Publisher Collective pay?
Publisher Collective pays after the advertiser pays it, by bank transfer in GBP, EUR, or USD. Your share is set in your representation agreement.
A Publisher Collective blog post lists a different share, timing, and minimum. Those conflict with the partner terms, so go by the terms you sign.
Rules
What rules does Publisher Collective set?
Discriminatory, weapons, porn, hateful, and indecent content isn't allowed. You may need to update site materials within seven days, you can't change the ad tags, and you may need to pass ad leads to Publisher Collective.
It can suspend or end the deal if you don't respond. Exclusivity and contract length are not public.
Service
What does Publisher Collective do for you?
Not public. The FAQ points you to apply and sign your own terms, but doesn't describe a dashboard, reports, or support.
Sources: Publisher FAQ and current eligibility, Partner terms · checked Oct 21, 2026
Who is Publisher Collective a fit for?
Sites that want a team to sell their ads and are happy to hand over the ad tags. Publisher Collective looks for about €300 a day in ad revenue, and 3 million pageviews a month for sites outside its main topics. It may still take a smaller site that's growing fast or high quality. You must own or have rights to your content.
What happened to Snigel?
Snigel and Publisher Collective merged in February 2025. Publisher Collective now sells under its own name and keeps Snigel as its ad technology. Many sites still name Snigel's domain, snigelweb.com, in their ads.txt files. We count those sites under Publisher Collective.
When does Publisher Collective pay you?
After the advertiser pays Publisher Collective. The partner terms don't set a fixed interval, so ask how long that usually takes. The €500 minimum is high, so a small site may wait several months for a first payment.
What do you give up with Publisher Collective?
You can't edit its ad tags, and you may need to send advertiser leads its way. Read those terms closely if you also sell ads directly.
What do you need to keep up with after you join?
Replies to Publisher Collective. You may need to update site materials within seven days, and the deal can be suspended or ended if you don't respond.
How can you check if a site uses Publisher Collective?
Look for Publisher Collective or Snigel in the site's ads.txt file, or paste the domain into our ad network checker.
Publisher Collective stats
From our checks of 216 sites
How many sites use Publisher Collective?
- 216
- sites listed
- 216
- confirmed live
- 24th
- of 44 networks
What kind of sites use Publisher Collective?
Top niches
Share of 134 sorted sites.
Traffic
Sites grouped by their place in Chrome's list of the most visited sites.
| group | value |
|---|---|
| top 10k | 17 |
| top 100k | 67 |
| top 1M | 69 |
| not ranked | 44 |
Which sites joined or left Publisher Collective?
Joined and left
Sites that started or stopped running Publisher Collective, per day or per week.
- joined0
- left4
- net−4
| period | joined | left |
|---|---|---|
| Oct 6 | 0 | 1 |
| Oct 9 | 0 | 1 |
| Oct 13 | 0 | 1 |
| Oct 14 | 0 | 1 |
How are Publisher Collective sites built?
Domain age
When each site's domain was first registered. A domain can be older than the site on it.
12 yrsmedian, registered 2015
| registered | sites |
|---|---|
| 1994 | 1 |
| 1998 | 3 |
| 1999 | 7 |
| 2000 | 5 |
| 2002 | 5 |
| 2003 | 4 |
| 2004 | 2 |
| 2005 | 3 |
| 2006 | 14 |
| 2007 | 7 |
| 2008 | 10 |
| 2009 | 3 |
| 2010 | 5 |
| 2011 | 10 |
| 2012 | 7 |
| 2013 | 6 |
| 2014 | 3 |
| 2015 | 9 |
| 2016 | 6 |
| 2017 | 13 |
| 2018 | 10 |
| 2019 | 12 |
| 2020 | 8 |
| 2021 | 11 |
| 2022 | 13 |
| 2023 | 8 |
| 2024 | 3 |
| 2025 | 4 |
Platforms
What the sites are built with, from clues in their page code.
- WordPress16%
- Next.js5%
- Astro1%
- Drupal<1%
- Other1%
- Unknown75%
| part | share |
|---|---|
| WordPress | 16% |
| Next.js | 5% |
| Astro | 1% |
| Drupal | <1% |
| Other | 1% |
| Unknown | 75% |
Domain endings
The share of sites on each domain ending, such as .com or .co.uk.
.com60%.net6%.fr4%.org4%.io2%other25%
What else is in their ads.txt?
Ad manager
Which company each site names as its main ad manager in its ads.txt file.
86%name Publisher Collective
- Publisher Collective86%
- another network<1%
- not listed14%
Also runs
Other networks from our list that these sites run at the same time.