550+ sites running Playwire, plus its requirements, pay, and traffic stats
Playwire is a managed ad service for web publishers and apps. It suits established sites with original content and clean traffic. It takes sites with 500,000 pageviews a month. We list 573 sites that use Playwire, and 573 are confirmed live from their own ads.txt files or ad code.
Sites using Playwire
| site | niche | traffic | domain age | platform | ads managed by | checked |
|---|---|---|---|---|---|---|
| typing.com | Not listed | top 10k | 29 yrs · 1997 | Not listed | Playwire | Oct 15 |
| wordplays.com | Not listed | top 10k | 27 yrs · 1999 | Not listed | Playwire | Oct 20 |
| gsmarena.com | Tech | top 10k | 26 yrs · 2000 | Not listed | Playwire | Oct 20 |
| discogs.com | Not listed | top 10k | 26 yrs · 2000 | Not listed | Playwire | Oct 20 |
| serebii.net | Gaming | top 10k | 26 yrs · 2000 | Not listed | Playwire | Oct 14 |
| realtor.caREALTOR.ca Canada Inc. | Not listed | top 10k | 26 yrs · 2000 | Not listed | Playwire | Oct 15 |
| rateyourmusic.comSonemic, Inc. | Not listed | top 10k | 25 yrs · 2000 | Not listed | Playwire | Oct 15 |
| coolmathgames.comCoolmath.com LLC | Sports | top 10k | 24 yrs · 2001 | Next.js | Playwire | Oct 20 |
| edclub.comEdClub, Inc. | Not listed | top 10k | 22 yrs · 2004 | Not listed | Playwire | Oct 15 |
| fleaflicker.com | Sports | top 10k | 22 yrs · 2004 | Not listed | Playwire | Oct 20 |
What does Playwire require and pay?
- website pageviews a month to joinapps need 1,000 daily active users
- 500,000
- revenue shareof net direct-sales / indirect-sales revenue
- 50% / 75%
- pay day
- Net 60
Joining
- Traffic
- 500,000 monthly pageviews or 1,000 daily active app usersThe separate qualification guide suggests applying at 100,000 pageviews or 10,000 app DAUs for full ROI
- Visitor location
- Good footprint in English-speaking countriesAt least 20% US traffic is associated with higher average revenue, not stated as an eligibility minimum
- Content
- Unique, original content; IVT rating no higher than 7%
- Google standing
- Not blacklisted by Google or other major ad providers
- Must connect
- Implement the Playwire SDKRequired to access Playwire demand
- Not public
- Approval time
Playwire's FAQ sets the traffic bar, with a separate one for apps. Its qualification guide gives other numbers, but those are advice on when Playwire pays off for you, not the entry rule. It looks for a good share of readers in English-speaking countries. More US traffic tends to earn more, but there's no US minimum.
You also need original content, invalid traffic at or below 7%, a privacy policy, HTTPS, and room for at least three ads per device. Apply through Playwire's onboarding form.
Pay
- Revenue share
- 50% of net direct-sales revenue; 75% of net indirect-sales revenue
- Pay day
- Net 60 after month-end; paid in US dollars
- Not public
- Minimum payout, paid by
How does Playwire pay?
Playwire pays monthly on Net 60 terms, in US dollars. You get a share of net revenue, and it's higher for ads sold through other buyers than for ads Playwire sells directly. The payment minimum and methods are not public.
Rules
What rules does Playwire set?
Playwire suggests ad layouts, but you have the final say. You can't run other ad network tags alongside the Playwire script. Contract length and notice are not public.
Service
What does Playwire do for you?
You get a dashboard, campaign tracking, and dedicated teams for publisher success, yield, and technical support.
Sources: Publisher FAQ, Qualification criteria, Publisher terms of service · checked Oct 21, 2026
Who is Playwire a fit for?
Established sites and apps with original content, clean traffic, and readers in English-speaking countries. It suits a publisher ready to hand all ad slots to one partner.
How much traffic do you need for Playwire?
At least 500,000 monthly pageviews, or 1,000 daily active users for an app. Its qualification guide gives other numbers, but those are advice on when Playwire pays off, not the entry rule. Quality matters too: it checks invalid traffic and your ad setup.
What should you have ready before you apply?
- HTTPS and a privacy policy on your site.
- Room for at least three ads per device.
- Invalid traffic at or below Playwire's limit.
- A clean record with Google and major ad providers.
Can you run other networks with Playwire?
No. Playwire says other ad network tags can't run with its script. Plan to move your ad slots over to it.
What fits if you're below Playwire's traffic?
Raptive and Monumetric take smaller sites with a large share of readers in the US and a few other English-speaking countries. Journey by Mediavine starts at 1,000 premium sessions a month.
How can you check if a site uses Playwire?
Look for Playwire in the site's ads.txt file, or paste the domain into our ad network checker.
Playwire stats
From our checks of 573 sites
How many sites use Playwire?
- 573
- sites listed
- 573
- confirmed live
- 11th
- of 44 networks
What kind of sites use Playwire?
Top niches
Share of 386 sorted sites.
Traffic
Sites grouped by their place in Chrome's list of the most visited sites.
| group | value |
|---|---|
| top 10k | 35 |
| top 100k | 117 |
| top 1M | 230 |
| not ranked | 151 |
Which sites joined or left Playwire?
Joined and left
Sites that started or stopped running Playwire, per day or per week.
- joined0
- left8
- net−8
| period | joined | left |
|---|---|---|
| Oct 8 | 0 | 4 |
| Oct 12 | 0 | 3 |
| Oct 15 | 0 | 1 |
How are Playwire sites built?
Domain age
When each site's domain was first registered. A domain can be older than the site on it.
11 yrsmedian, registered 2016
| registered | sites |
|---|---|
| 1993 | 1 |
| 1994 | 1 |
| 1995 | 5 |
| 1996 | 6 |
| 1997 | 15 |
| 1998 | 18 |
| 1999 | 14 |
| 2000 | 16 |
| 2001 | 9 |
| 2002 | 8 |
| 2003 | 7 |
| 2004 | 11 |
| 2005 | 11 |
| 2006 | 9 |
| 2007 | 15 |
| 2008 | 13 |
| 2009 | 11 |
| 2010 | 14 |
| 2011 | 16 |
| 2012 | 14 |
| 2013 | 10 |
| 2014 | 17 |
| 2015 | 16 |
| 2016 | 20 |
| 2017 | 26 |
| 2018 | 18 |
| 2019 | 21 |
| 2020 | 27 |
| 2021 | 21 |
| 2022 | 33 |
| 2023 | 27 |
| 2024 | 23 |
| 2025 | 21 |
| 2026 | 25 |
Platforms
What the sites are built with, from clues in their page code.
- WordPress19%
- Next.js12%
- Astro1%
- Blogger<1%
- Other<1%
- Unknown67%
| part | share |
|---|---|
| WordPress | 19% |
| Next.js | 12% |
| Astro | 1% |
| Blogger | <1% |
| Other | <1% |
| Unknown | 67% |
Domain endings
The share of sites on each domain ending, such as .com or .co.uk.
.com72%.net7%.gg4%.io4%.org2%other12%
What else is in their ads.txt?
Ad manager
Which company each site names as its main ad manager in its ads.txt file.
88%name Playwire
- Playwire88%
- another network<1%
- not listed11%
Also runs
Other networks from our list that these sites run at the same time.