Concert: what Vox Media's ad marketplace shares about joining and pay
Concert is a publisher-led advertising marketplace run by Vox Media. Its public terms are for advertisers, and its publisher terms are not public.
What does Concert require and pay?
Joining
- Not public
- Traffic, visitor location, content, Google standing, must connect, approval time
The Concert terms we found cover advertisers buying ads, not publishers joining. Traffic, content rules, regions, and how to apply are not published.
Pay
How does Concert pay publishers?
Not public. Concert doesn't publish a share, timing, minimum, methods, or currency for publishers.
Rules
What rules does Concert set?
Not public. Concert's advertiser terms don't cover a publisher's exclusivity, ad layout, content rules, contract length, or notice.
Service
What does Concert do for publishers?
Not public. Concert doesn't describe a publisher dashboard, reports, or support on its public pages.
Sources: Concert SSP announcement, Concert advertiser terms, Concert media kit · checked Oct 21, 2026
What is Concert?
Concert is a publisher-led advertising marketplace run by Vox Media. The terms on its site are for advertisers who buy ads through it, not for publishers.
Can any site join Concert?
Concert doesn't publish publisher rules or an application form. Contact its team to ask.
What should you ask Concert before you sign?
Ask for your share, when you're paid, the payment minimum, and whether Concert must be your only ad partner. Ask who decides where ads go and how much notice you need to leave. None of this is public, so get it in writing.
What if you want an open application instead?
Pick a network that publishes its entry rules. Google AdSense has no traffic minimum. Raptive and Mediavine publish their entry rules, share, and pay day.
How can you check if a site uses Concert?
Look for Concert in the site's ads.txt file, or paste the domain into our ad network checker.