Publir: what it asks, what it costs, and the sites running it
Publir is an ad optimization and audience monetization platform. Its service agreement is non-exclusive, so you can keep your other ad partners. It takes sites of any size. We list 6 sites that use Publir, and 6 are confirmed live from their own ads.txt files or ad code.
Sites using Publir
| site | niche | traffic | domain age | platform | ads managed by | checked |
|---|---|---|---|---|---|---|
| lucianne.com | News | top 1M | 27 yrs · 1999 | Not listed | Publir | Oct 16 |
| easterneye.biz | News | top 1M | Not listed | Not listed | Not listed | Oct 16 |
| beinspired.global | Lifestyle | not ranked | 9 yrs · 2017 | WordPress | Publir | Oct 16 |
| entertainmentmind.com | Entertainment | not ranked | 2 yrs · 2023 | WordPress | Not listed | Oct 12 |
| tfppwire.comIntegrated Marketing Group Inc | Not listed | not ranked | 2 yrs · 2024 | WordPress | Publir | Oct 16 |
| untappedcities.com | Not listed | Not listed | 16 yrs · 2010 | Ghost | Publir | Oct 20 |
What does Publir require and pay?
- programmatic sharepublisher share; Publir retains 15%, before applicable service costs
- 85%
- custom ad sharepublisher and Publir; Net 60
- 50/50
- pro feeseparate from custom ad sales
- 15%
Joining
- Traffic
- No traffic limit
- Must connect
- Install Publir's software and ad tags
- Exclusivity
- Non-exclusive service agreement
- Notice
- Either party may terminate with 30 days’ notice
- Not public
- Visitor location, content, Google standing, approval time
Publir has no traffic or revenue limit. It offers Pro and Enterprise plans, and you apply from its pricing page. Location and content rules are not public.
Pay
- Revenue share
- Programmatic and subscriptions: 85% to publisher before service costs; custom ads: 50/50; crowdfunding: Publir retains 15%
- Pay day
- Programmatic and custom ads: at least monthly on Net 60; subscriptions: paid at least monthly
- Not public
- Minimum payout, paid by
How does Publir pay?
What you keep depends on the service. Pro charges a fee. Under the service agreement, you keep most of your programmatic and subscription revenue, custom ad revenue is split evenly, and Publir takes a fee on crowdfunding. There's no single share for every publisher.
Programmatic and custom ad earnings are paid at least monthly, on Net 60. Subscription revenue is paid at least monthly.
The payment minimum, methods, and currency are not public.
Rules
What rules does Publir set?
The service agreement is non-exclusive, and either side can end it with notice. It also lets Publir change its percentages to cover costs and fees. Content rules and contract length are not public.
Service
What does Publir do for you?
Publir offers ad optimization, ad block recovery, subscriptions, crowdfunding, and QuickShop. Pro support is by email during business hours. Enterprise adds real-time analytics and phone support.
The service agreement says onboarding can take ten business days. Support runs weekdays from 8 a.m. to 5 p.m. Eastern, with a 12-hour reply target outside those hours.
Sources: Pricing, Service agreement · checked Oct 21, 2026
Who is Publir a fit for?
Sites of any size, since it has no traffic or revenue minimum. It suits publishers who want more than ad slots, such as ad block recovery, subscriptions, or crowdfunding.
Which Publir model fits you?
Pro suits a site that wants Publir to run its ads for a fee. Custom ad deals under the service agreement work on a revenue split instead. Ask which model you'd be on before you sign.
Can Publir change its fees?
Yes. The service agreement allows Publir to change its percentages for costs and fees. Ask how you'd be told about a change.
How long does it take to start?
The service agreement says onboarding may take ten business days. Plan your switch around that.
What should you ask before you sign?
The payment minimum and how you're paid. Neither is public.
How can you check if a site uses Publir?
Look for Publir in the site's ads.txt file, or paste the domain into our ad network checker.
Publir stats
From our checks of 6 sites
How many sites use Publir?
- 6
- sites listed
- 6
- confirmed live
- 40th
- of 44 networks
What kind of sites use Publir?
Top niches
Share of 4 sorted sites.
Traffic
Sites grouped by their place in Chrome's list of the most visited sites.
| group | value |
|---|---|
| top 1M | 2 |
| not ranked | 3 |
How are Publir sites built?
Domain age
When each site's domain was first registered. A domain can be older than the site on it.
9 yrsmedian, registered 2017
| registered | sites |
|---|---|
| 1999 | 1 |
| 2010 | 1 |
| 2017 | 1 |
| 2023 | 1 |
| 2024 | 1 |
Platforms
What the sites are built with, from clues in their page code.
- WordPress50%
- Ghost17%
- Unknown33%
| part | share |
|---|---|
| WordPress | 50% |
| Ghost | 17% |
| Unknown | 33% |
Domain endings
The share of sites on each domain ending, such as .com or .co.uk.
.com67%.biz17%.global17%
What else is in their ads.txt?
Ad manager
Which company each site names as its main ad manager in its ads.txt file.
67%name Publir
- Publir67%
- another network0%
- not listed33%
Also runs
Other networks from our list that these sites run at the same time.